BRAND: KYNDRYL • PROJECT: DESTINATION ZERO • LEARN MORE ABOUT KYNDRYL
Kyndryl goes beyond philosophical ideals and acts on their commitment to environmental sustainability. In 2022 Kyndryl, a (very well funded) start-up, had the unique position of launching an events sustainability program from the ground up. There were no bad practices in place, nothing to “fix”; they were just getting started and reached out to Strategy School to help.
We relished the opportunity to align Kyndryl’s sustainability values with their events, we just had to figure out how. There was an incredible amount of data on sustainable events, but there were no turn-key solutions in-market. So, we created our own program. We call it Destination Zero.
The program includes both long-term and short-term impact solutions including a bespoke global Green Venue, Hotel and Restaurant database and a repeatable 14 step instruction plan. Through this program, event managers can easily find actionable guidance, and off the shelf tools, to execute greener events. From first decisions to load out, Kyndryl’s Destination Zero hinges on the big impact pillars (1) portfolio management (2) waste reduction, (3) transportation, and (4) food.
We were surprised and humbled when the Kyndryl CSR team stood up the program and incorporated the work into the larger company-wide sustainability program.
Our work in sustainability will never be finished, but together with Kyndryl we are making event footprints a little lighter with each execution.
